Lady Gaga’s new track “Applause” was released yesterday, a week earlier than planned due to parts of it having already leaked online amidst the hype-happy songstress’ understandable frustration. “DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS…WE ISSUE THIS POP MUSIC EMERGENCY,” she tweeted (spelling/punctuation/etc. hers) along with a call to action. “MONSTERS, SPREAD THE WORD.” We wonder if @CAPSCop had anything rude to say about the development.
Gaga’s upcoming album, Artpop, is due out on November 11th, and her “little monsters” are already foaming at the mouth to see what Mama’s up to next. Another song off of the release, tentatively titled either ‘Aura’ or ‘Burqa’ by the press, was leaked last week to considerable fanfare and even greater mockery, a fate I personally attribute to Gaga’s unique ability to replace any complex depth of message with a general dose of new-agey positivity and a few controversial buzzwords (‘Orient’ then; burqa now). This promotional video shows a topless Gaga staring into the camera and using reverse psychology to remind the viewer not that she is “not relevant” and not to applaud.
It will be interesting to hear what the rest of the album sounds like; if anything, “Applause” reminds me of “Poker Face,” with its message updated to include FAME, a topic Lady Gaga can’t put down no matter how much of it she experiences. I can’t help but see fame as a somewhat shallow pursuit, something one should obtain on their way to something else. While the undoubtedly talented Gaga enjoys the reputation of a provocative artist, perhaps it is idealistic to hope that she begins making the choice to provoke a more meaningful reaction.