The last time we wrote about our L.A. pals over at Freak City, things were looking decidedly dark (not that it’s a bad thing). Check out the video for “Fubu & Versace,” by crew member Old Young, and you’ll get an idea of what we mean. So when co-founder and ringleader Justin Time sent me the link to the campaign video for upcoming offerings from their Vally-Girl-designed R.A.P. clothing line, I was foolishly expecting more of the same lean-meets-mollyesque internet raver vibes the store/gallery/sometimes-club has become known for.
Instead, a much cleaner, more grown up vibe has emerged, and not grown-up-boring but more what you would wear to an opening or a house party. You’d also never know that the clothes are from L.A. just by looking at them (don’t lie, you know what I mean), which is frankly a compliment that not many West Coast labels deserve. Basically, just as we came to expect one thing from Freak City, the reflective high-tech fabrics, shiny vinyl overalls, and insect-xual cutaway jackets with removable sleeves and closable zipped vents have us feeling some different type a way.
We’ll be waiting patiently until the pieces hit the Freak City online shop on December 1st for timely holiday purchase.