Seasoned at some of the most progressive fashion brands—Raf Simmons, Carven and Givenchy— Brazillian fashion designer Francisco Terra launched his statement luxury brand, Neith Nyer in 2014, a dream he has carried since adolescence.
Neith Nyer started with a moto: take the banal, the ordinary and make it luxurious, special and twisted. The label aims to create an aesthetic that clashes street style with French couture with a ready-to-wear, luxury spirit. It attempts to allow opposites co-exist in the same context.
The brand offers women and menswear garments and accessories for bold and confident consumers. In each collection, Neith Nyer proposes exclusive and detailed work with prints, as well as collaborations with artists, making the label unique and desirable.
You worked at some of the most prestigious fashion houses, tell us about your background, and how your experience reflects on your work.
FT: I started to work at Givenchy, first on menswear, then womenswear. I spent 6 seasons with Riccardo and his team, where I learned to build a consistent story line for a show: a collection that generates its own universe. I also came to understand that it takes guts to work in the industry. On one side you have glamour, but on the other side of the curtain, long hours, and hard work.
Guillaume at Carven gave me the taste for details, how to sharpen a garment to build the perfect line. I later realized, working for my own brand, Neith Nyer, that my thing is to disturb those lines, to bring some awkwardness to the delicate world of clothing. The opposite aesthetics of these two houses reflect my chaotic yet precise way to conceive my label—clashing worlds and blurring lines.
At what point did you decide to launch your own line? What was the motivation behind it?
FT: After Givenchy, I felt ready to go solo. The motivation has been there since my early teenage years, it is the urge to tell my own story through my clothes, to share my experiences using fashion as a form of expression.
What was the biggest challenge about creating your own label?
FT: Figuring out if I had something new to offer. The market is quite saturated and I didn’t want to start something that would feel like a déjà vu. It had to be something unique, something true to who I am as an individual and as a designer.
What are some of the inspirations behind Neith Nyer?
FT: Everything that crosses my path can become an inspiration. Neith Nyer is a bouquet of moments I have lived. A cool girl walking down the road in Seoul, a magazine found on the street, an afternoon playing board games with my family, a night in a goth club. My surroundings are what I draw from, to build my collections.
When should we expect your next collection?
FT: We are following the calendar now so next collection will be released in October during Paris Fashion Week. We are trying to get on the system to empower ourselves commercially. I have worked on the branding of Neith Nyer for a couple of years now and it is finally time to develop the sales side and get our clothes on the streets.
Where do you see the brand in 10 years?
FT: I hope to be retaining my creative freedom, which is the reason I launched my own brand to begin with. I also see Neith Nyer getting bigger with production, offering luxury through exclusivity, challenging status quo with quality materials, and fair prices.
What would you say to someone considering a similar path?
FT: Do not forget where you come from. Your roots are your biggest weapon.