As the only child of Kurt Cobain and Courtney Love, Frances Bean Cobain basically has rebellion hardwired into her DNA, so it comes as no shock that the 24-year-old Marc Jacobs muse graffitied her own Melrose Place billboard for the brand. She teamed up with pals Abreea Loren, a creative consultant, and Illma Gore, an artist, to mask her face with the profile of a bird-like creature and scrawl the words “WITCH WITCH SHE’S A WITCH,” a possible shoutout to her Instagram alter ego Space_Witch666 (the whole process was, after all, chronicled in detail on the handle).
Luckily, Marc Jacobs was apparently cool with the grunge-ification of the David Sims-shot campaign. The whole thing went down in broad daylight right above the brand’s Los Angeles store, so it seems unlikely he didn’t know about it. As i-D points out, the stunt hearkens back to her parents’ symbolic burning of a pile of Marc Jacobs threads in the ’90s, another very rock n’ roll exploit the designer may or may not have been aware of.
“Marc sent me and Kurt his Perry Ellis grunge collection. Do you know what we did with it? We burned it. We were punkers — we didn’t like that kind of thing,” Love admitted to WWD in 2010, noting that she now sort of regrets torching one of the most important collections in fashion history.
Anyway, all’s well that ends well for Frances, who will likely go down in history as the first (and perhaps only) model with the guts to deface her own billboard.