Fashion

Field of Ponies Explores Connectivity for WUT Berlin

Fashion

Field of Ponies Explores Connectivity for WUT Berlin

+

“For this collection, I wanted to open a discussion on connectivity and interdependence between humans,” says Designer Julie Berube of rising London-based brand Field of Ponies. “I didn’t know that Brexit would become a thing [when I was designing], but the sheer idea that it was being discussed was already very frightening to me.”

Her latest lineup is an exclusive for Tokyo-based retailer WUT Berlin, playing off this concept using athletic wear as the platform and designing into these silhouettes with hockey ties, applied fabric strips and abstract faces—a recurring motif that’s become synonymous with the rising brand.

To highlight Field of Ponies’ WUT collection, Berube created a complementary editorial, BURNTASTICA & THE FUR FURRS, co-directed with Los Angeles photographer Christopher Angelo Spencer of the creative agency Evil Eye Cult. The shoot’s theme is a wild urban street rave, where people emerge at night like zombies attracted to music only they can naturally hear—perfect for Halloween.

“[The models] were caught by the camera’s flash, like wild animals caught by cars’ headlights in the middle of the night,” Berube said. “Disheveled, injured [and] tired, but still beautiful.”

See the full editorial above, and watch an exclusive film, below:



Photography: Evil Eye Cult
Fashion: Field of Ponies
Models: Krystall Schott & Lex Atkins
HMUA: Bridget O’Donnell
Styling: Julie Berube
Videographer: Sasha Gransjean