I love affordable trends as much as the next person, but clearly, Zara needs to take a lap right now — or three. An eagle-eyed Irish radio host spotted this tone-deaf ad, which features two rail-thin women glancing over their shoulders at the camera below text that reads “love your curves.” She then proceeded to tweet it, spawning rage from vast corners of the internet. Because, let’s be honest, as beautiful as they are, these two women are anything but curvy.
You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
The in-store ad was created supposedly to promote Zara’s new line of curve denim, and it’s honestly kind of hard to comprehend how a team of people — presumably, tons of eyeballs see these ads before they are produced — could look at this and not observe a big, glaring public relations problem. Unless, of course, Zara is just trolling us all. God, I hope Zara is just trolling us all.
— Bert Swattermain (@BertSwattermain) February 28, 2017
Assuming, however, that they are not trolling us all, the internet is having a field day, and rightfully so. Many are also claiming the women in the ad have actually been Photoshopped to look even thinner than they are in real life. I’m not sure why exactly this make it worse, but it kind of does, right?
Zara has yet to comment, but here’s to hoping that when they do, it’s something more than just a lame apology. Like, I don’t know, maybe a pledge to actually hire some curve models for their curve denim line.
— Kirsty MacLeod (@kirstyjean) February 28, 2017