If you’ve ever been to an art opening, you’ll recognize a lot of familiar touches in the video for “Atari” from electronic duo Fabrikate. There’s the chin-stroking, cheese-eating, and overall air of pretentiousness that you’ll find at any run of the mill gallery. But, as the video illustrates, if you’re lucky, or unlucky as the case may be, and the artwork is truly captivating, it can have a way of pulling you in.
“‘Atari’ is our tribute to the badass 70’s Miami synth wave era,” the band, who keep their identities secret, explain of the song. Like much of their album Bodies, “Atari” straddles a decade-spanning divide between the past and the future of electronic styles.
“We mixed the instrumental in mono and went ham on the drum machines while it eventually came to life,” they go on. “We wanted to keep the arrangement sparse and minimalistic to let the heavy basses and drums breathe. It’s our ultimate ‘driving alone at night’ anthem.”
For the video, they worked with the LA-based director Matt Walker, who used the song’s action thriller soundtrack to heighten the tension of the narrative, and show what happens when you find yourself overly invested in an artist’s work.