Art & Design

EXTREME REGIME x HOTOVELI x PRIESTESS NYC

Art & Design

EXTREME REGIME x HOTOVELI x PRIESTESS NYC

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PRIESTESS NYC Creative Director Cody Ross and Michael Adjiashvili, founder of luxury retailer Hotoveli New York, present a jaw-dropping sartorial exhibit that spans the entirety of Hotoveli New York’s plush minimalist interior.  “Extreme Regime” explores paradox, pop-culture, surrealism, eroticism and fashion and is enveloped in trans-media madness, sexual fetishism and a serious wallop of artisanship.

Messrs Adjiashvili and Ross aptly engage with inflammatory subjects and employ subversive strategies to combine impeccably constructed garments, interior decor and readymades that defiantly arouse, amuse and dismay. The surrealistic oomph and black humor that characterize the installation is undercut by the rigorous craftsmanship, amazing styling and painstaking conceptual and physical labor evident in their execution (not to mention a good deal of mind-blowing multi-media including an over-the-top video montage by collaborator and visual doyen Gian Mazcour).

Hotoveli is NYC’s  leading specialty fashion retailer, offering a rarified assortment of avant-garde brands and the most unique edit of the best in womenswear, menswear, shoes, accessories and novelty items from around the world. The store easily rivals Colette in Paris or Hong Kong’s Lane Crawford and takes the cake for its eye-popping aesthetic and cool directional brands.

Priestess NYC is the quirky, progressive unisex label based in NYC with an outpost in Shanghai. Creator Cody Ross favors a dramatic, almost psychedelic aesthetic whose modern ethos fetishizes intense geometrics, tenebrous-punk and occult references.

The exhibition (while all about creative expression, fashion and fun) aims to unearth the contradictions and hypocrisies present in contemporary culture, explore the relationship between commercial and avant-garde art/fashion and redefine the relationship between body, clothing and identity.  By incorporating visceral elements and bursting energy, this interactive life-sized montage screams with double-meaning and multiple perspectives, allowing the creator to deny the validity of any singular viewpoint, offering an interpretation of reality that exists in a constant state of flux.

Check out Priestess NYC x Hotoveli New York x “Extreme Regime” at 271 West 4th Street in the West Village. On during Mercedes-Benz Fashion Week New York S/S 2012 and ending October 01.