Fashion

Exclusive: GODDESS’ Spring 2016 Campaign Explores ‘Feminine Masculinity’

Fashion

Exclusive: GODDESS’ Spring 2016 Campaign Explores ‘Feminine Masculinity’

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Photography: Jesse James Johnson
Styling: Mitch McGuire
HMUA: Steve Napier
Models: Jacquar Jean-Jacques, Jesse James Johnson, Caleb Mize & Kevin Matthew Soulivong

Designer streetwear label GODDESS, directed by designer David Siferd, has been actively breaking social standards in dress since first launching for spring 2013. Using male figure skaters as central inspiration, Siferd continued shattering the gender binary this season, specifically focusing on “feminine masculinity” as an aesthetic catalyst for spring 2016.

The lineup features classic silhouettes reworked using digital prints and crystal embellishments; Jesse James Johnson, the photographer behind GODDESS’ new campaign, created exclusive illustrations for the collection to carry Siferd’s genderless, whimsical mood. See a selection of Johnson’s work, below, and the full spring 2016 campaign, above.

Johnson Illustrations