Check out this excellent new collection from FONY–Fashion Origins New York–called Phase_0 Urban Elementalism. It is available for pre-order here. Designer Mackswell Sherman says the gear is wearable on the “street, workplace, gym, club or ski resort. Phase_0 seeks to juxtapose the concept of future athleticism with urban elementalism.”
Phase_0 is meticulously hand-designed with an emphasis on progressive style and utilitarian function. The garments are both modular and transformative. Moving beyond the simple fetishization of activewear materials like Polar Fleece and ripstop nylon, Sherman has elevated the standards for wearable versatile fashion with designs equally at home at the club or trail head.