Today the internet is aflutter with the news that Kim Kardashian is in the process of devouring her son Saint’s placenta in pill form (she offers the simple explanation, “What do I have to lose?”). And I know what you and no one else on planet earth has been thinking since that news broke: Who is the woman behind these mythical placenta pills?
Enter Page Six, who, unsurprisingly, have landed the highly coveted exclusive interview with Joni Lucarelli, the woman who had the task, nay, the honor of turning Saint West’s placenta into handy dandy pills.
Lucarelli has been in the placenta biz for six years. She also handles the birth of actual children (not baby Saint though, that coveted job went to Dr. Paul Crane, who also delivered North). She has transformed a whopping 500 placentas, give or take, into pill form for $275 a pop.
Around now you’re probably not asking yourself, “So how does it work exactly?” After dropping by the hospital to pick up the goods, Lucarelli either steams the placenta with ginger, lemon and hot pepper prior to dehydrating it (The Traditional Chinese Method) or processes it raw, dehydrating it at a temperature lower than 118 degrees (The Raw Foods Method). Kardashian chose the latter, in case you weren’t wondering.
Just how many pills are derived from a single placenta? I knew you’d never ask! Kardashian received somewhere between 100 and 200 pills, which she can either consume regularly over the next little while or store in the freezer to prolong the experience.
So does placenta eating even do anything? That’s the only question you may actually want the answer to. The answer is probably not, but Lucarelli and the hundreds of moms who buy into the idea that it cures postpartum depression prefer to think the positive effects simply haven’t been proven yet.
“It’s not a sure bet — you might still have a pretty crummy postpartum, you may still suffer from postpartum depression,” she says. “If you can hedge your bet for a mere $275 in the hopes that it might increase your milk supply and make your postpartum depression lessen, I would totally do it.”
A killer sales pitch if I’ve ever heard one.