People

What Is Even Going On With Kanye’s Instagram?

People

What Is Even Going On With Kanye’s Instagram?

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Kanye West has had a hell of a weekend. It all started by publicly announcing that had he voted, he would have voted for Donald Trump. What followed was a rant of epic proportions (even by Kanye standards) in which he foolishly targeted Beyoncé, after which he walked off the stage (which is super awkward when your stage is floating in the middle of a stadium). His downward spiral culminated with West cancelling all remaining Saint Pablo tour dates.

This is a serious meltdown, and I’m sure I’m not alone in feeling genuine concern for the rapper. And as if that weren’t enough, amidst everything that’s going on, something strange is happening on Kanye West’s Instagram account.

Since Kanye got Instagram in September, his account has been home to just one image: a slick screenshot from Total Recall. But last night, over the course of four hours, he posted 99 fuzzy images culled from vintage Margiela lookbooks. There were no accompanying captions.

Anyone who follows Kanye on Instagram can attest that this was incredibly annoying and seemingly meaningless, but a post from Eli Russell Linnetz, the director responsible for Fade, suggests that Kanye’s Instagram explosion is a “new installation.” Right. You can check out Kanye’s entire Instagram, I mean, installation, here, but here’s a taste. Is that is thumb in the third one?


A photo posted by Kanye West (@kanyewest) on


A photo posted by Kanye West (@kanyewest) on


A photo posted by Kanye West (@kanyewest) on


But what does it all mean? And how does it fit into the bigger picture of Kanye’s onstage meltdowns and cancelled tour dates? It’s anybody’s guess, but my guess is this mess is far from over.