Perfume advertisements are oft the crème de la crème of crappy fashion films, and you’ve gotta love them for it. The slow motion, the over-the-top music, the total lack of narrative… they’re wonderfully terrible. Ever dreamt of being immersed in a perfume ad? Probably not, but thanks to Charlotte Tilbury, you can.
Starring Kate Moss, the reigning champ of dancing in slow motion to over-the-top music, Tilbury’s ad for “Scent of a Dream” is brought to you in VR. Between the lo-fi effects and that track from the series finale of Sex and the City, it’s pretty awful, even by perfume commercial standards. So if you don’t have that goofy thing to hook your phone up to your face, you’re not missing much. Still, Kate Moss floating through space though. Watch it, here.