Deadmau5 is never one to shy away from a controversy, but this time he’s got himself a somewhat more formidable opponent than Arcade Fire, Disney. As TMZ reported, the electronic artist has been notified that the company would attempt to block his efforts to trademark his iconic logo in the United States.
The timing is curious. Deadmau5 applied for his trademark about a year ago.
“Given that the mau5head, and other identifying deadmau5 trademarks, have been used in the U.S. and around the world for almost a decade, we wonder why Disney is only now coming after deadmau5,” his lawyer said in a statement.
The Deadmau5 logo is currently a registered trademark in 30 countries.
His response on Twitter has been characteristically brash. “landed home to some interesting news: looks like Disney officially just filed in opposition of my trademark… lawyer up mickey,” he tweeted on Tuesday.
Disney thinks you might confuse an established electronic musician / performer with a cartoon mouse. That's how stupid they think you are.
— deadmau5 (@deadmau5) September 3, 2014
It does seem unlikely that anyone would confuse the two, but one follower on Twitter makes a decent point:
.@deadmau5 perhaps they just don't want their younger targeted audience to confuse you bc you're an asshole. Kids would make that mistake
— yung trvnce owl (@TranceOwl) September 4, 2014
Disney has spent significant money and power over the years trying to extend the life of copyrights in the United States. In 1998 the Copyright Term Extension Act, sometimes called the “Mickey Mouse Protection Act”, extended copyrights to “life of the author plus 70 years and for works of corporate authorship to 120 years after creation or 95 years after publication, whichever endpoint is earlier.”