Skateboarding has been having a serious moment—even Vogue milked the trend, declaring early July, “Skate Week” at the magazine, much to Thrasher‘s dismay. Now Dior is jumping on the skate bangwagon, tapping Larry Clark to shoot a short film featuring their Spring ’17 Men’s collection. The short follows a group of skaters around Paris, wearing suits and shoes from the line, inspired and modeled by Clark himself.
“Larry Clark is a major reference point,” Dior Homme designer Kris Van Assche told The New York Times. “I had pictures of him and his work all over my mood boards.”
Clark, who’s been photographing the skate world since the ’90s, came to prominence with films like Bully and Wassup Rockers, capturing the darker, less glamorous sides of teenage culture.
“When I accepted the Dior job, the first thing I told them was that I’m not a fashion photographer and their immediate response was, ‘That’s why we want you.'” Clark said.
The film, and Clark’s recent collaborations with the brand, juxtapose the upper class world of Dior with the gritty underbelly of skate culture, hinting at a new direction for the iconic brand.
“It felt like a full circle,” Van Assche said. “Larry, from my inspiration walls, became the image-maker for the collection.”
Watch the film, below.