In a dark and dreamy collage of crocodile prints, perforated leather, and grainy blocks of color, Proenza Schouler has launched their Spring Summer 2013 ad campaign. Australian model Julia Nobis and Russia’s Irina Nikolaeva embody the entity of the brand with chopped and beach-dried dirty blond hair and nude, slightly vacant expressions. The campaign features the quintessential red leather jacket and matching A-line skirt patterned with straight black lines and squares of textured leather to create a heavy, boxed affect. Nobis wears the cut-out knee-high gladiator boots that dominated the footwear on the Spring 2013 runway, while standing in a dilapidated and sun-streaked room. Juxtaposing the futuristic energy of sharp geometric shapes with nearly whimsical hues and domineering textures, the union of these abstract images epitomize the vision behind Proenza Schouler’s Spring collection.
The ads will appear in the March issues of Vogue, W, and Harper’s Bazaar and premiered online today.