Photography: Paola Vivas
I’m literally so sick of writing about Fashion Month. But if I had to pick three of my favorites from every city, it would definitely be A.W.A.K.E., Dilara Findikoglu and Eudon Choi. All three designers are incredibly different, and kind of hard to categorize on their own. But they’re all delivering some of the most exciting fashion season after season, and they can’t be pinned down. That’s part of the reason we like them so much.
Take A.W.A.K.E.—the London brand definitely has that Japanese minimalism thing going for them, and this season, they focused on creepy marionettes. Somehow, it worked for them, in a Jacquemus-meets-Madame Alexander dolls with a Geisha twist kind of way. And we were into it.
Then there was Dilara Findikoglu. As always, our favorite London designer channeled Marilyn Manson mall vibes, creating t-shirts and suits from our teenage punk dreams. But she also took her brand in a more serious direction, presenting tweed suits and sophisticated dresses, showing off a more mature phase—after all, goths do eventually grow up and they still need something cool to wear. Also, our girl Brooke Candy modeled, so that’s an automatic A+.
And in total contrast to the creepy cool vibes at Dilara and A.W.A.K.E. was the smart simplicity at Eudon Choi. From amazing eyeliner to mixed prints and suits, the brand presented classic femininity with a menswear twist—and it was really wearable, but also really cute.
So what do creepy dolls, mall goths and plaid have in common? Nothing, except we like Dilara Findikoglu, Eudon Choi and A.W.A.K.E.