Fashion

Craig Green Collaborates with Björn Borg for Earthy Stockholm Fashion Week Installation

Fashion

Craig Green Collaborates with Björn Borg for Earthy Stockholm Fashion Week Installation

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AW ’16 Lookbook

London-based designer and BULLETT favorite Craig Green unveiled a capsule collection of sportswear last night in Stockholm’s Wetterling Gallery, which he created in collaboration with Swedish tennis player Björn Bjorg. An acclaimed master of manifesting poetic drama from minimalism, Green’s latest managed to project emotion using only monochromatic colors and an accessible 20-piece lineup that looked to the future of functional dress.

“The Craig Green x Björn Borg Collection marries my conceptual fascination with light and shadow, with the utilitarian beauty of Björn Borg’s heritage,” Green said. “The idea is to have a multifunctional garment for both men and women that is not really gender-specific. Functional components become a distinct design feature, and a bold logo is replaced by a single circle—a development of the whole motif I often explore.”

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From the Presentation

Green’s gallery installation was grounded with monstrous mounds of dirt, which models all stood atop barefoot. The natural set offered a refreshing balance to the conceptual collection, juxtaposing slick, high-performance fabrics against an innately organic material. This added life to the austere Swedish gallery, bringing in an earthy aroma to heighten the immersive experience. (Green juice guests were given helped, as well). Two slim, white pedestals holding oversized crystals acted as centerpieces for the event, as a projector aimed its light through each object casting spacey distortions onto a corner wall.

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From the Presentation

Where in the past, most of his designs have featured draping as a recurring design detail, Green achieved a similar effect with cinching for this project; one pair of models stood side-by-side wearing lightweight hooded raincoats and matching backpacks to illustrate this sportswear-appropriate compromise. Another pair abandoned Green’s standard silhouettes altogether, sporting skintight leggings and zip-ups—an unusually straightforward outfit from the British talent.

A simple graphic circle strung throughout the display, taking the role of a logo—a motif—with ambiguous meaning. The shape appeared on long-sleeve polos and briefs, as well as patterned ventilation on warm-up track suits. Visually, it echoed the simplicity of Green’s capsule collection, but symbolically, perhaps it was an ode to Earth. The entire collection will be sold globally as of Oct. 2016.