Scrappy New York City publishing concern Conde Nast, the company behind magazines like Brides and Golf World, and the one-time publisher of Golf for Women and Elegant Bride, are now the proud owner of a music blog.
“Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business,” Conde Nast president and CEO Bob Sauerberg said in a statement. “We look forward to bringing Pitchfork to the network of best-in-class brands of Conde Nast.”
The acquisition will bring “a very passionate audience of millennial males into our roster,” Fred Santarpia, chief digital officer added.
Pitchfork were enthusiastic about the news:
This is an extraordinary moment for us. In February, Pitchfork will celebrate its 20th birthday. We launched in 1996, when online magazines barely existed, and the internet’s potential as a publishing platform was just becoming clear. Gradually, Pitchfork’s readership increased, and so did the scope of our coverage. We opened additional sections, providing a home for both emerging and seasoned voices. We started a music festival in Chicago, andanother in Paris. We introduced video programming to the site in 2008, and ventured into the world of print with The Pitchfork Review in 2013. Each of these endeavors are now integral components of Pitchfork, and with Condé Nast’s experience and resources, all of them will have greater opportunities to grow and flourish.
Here’s wishing these kids the best of luck and a bright future in this frightening new age of shrinking margins and layoffs.