Fashion

Collina Strada Tackles Social Media Anxiety for S/S ’18

Fashion

Collina Strada Tackles Social Media Anxiety for S/S ’18

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Photography: Lane Lang

We all know the internet rules the world—and designer Hillary Taymour’s world is no exception. For her S/S ’18 collection, the Collina Strada designer channeled social media and the anxiety that comes with it. As such, photographer and Insta-lebrity, John Yuyi, had a starring role in the presentation. But instead of reading like an interpretation of the constant over-saturation we experience online, the Collina Strada S/S ’18 collection looked more like a reaction to it. Using a monochromatic color palette, simple silhouettes and an overall minimalist aesthetic, Taymour’s line was a welcome contradiction to the overstated and never-ending visuals of our Instagram feeds. Still, after such an interesting F/W ’17 collection (and inspiration), this season felt a little too literal. Taymour sent white t-shirts reading “Social Media Anxiety” down the runway, alongside yellow knits and blue snakeskin. And while, in the convoluted world of fashion—not to mention the smoke and mirrors that come with posting online—sometimes, being obvious can be refreshing, this just felt like the easy way to get Vogue to call your brand provocative (which they did—I just checked). I mean, the collection wasn’t hideous—it wasn’t even bad—but it wasn’t exciting or fresh, either. And at this point, because we are so overly-stimulated, I’d rather hate something than feel totally indifferent.

View the collection, above.