Social media has an ability to bring millions together over anything from a study abroad trip in Africa to seeing architecture in puddles. More recently, it can unite art lovers everywhere with a new highbrow and fashionable app called Collectrium. Entrepeneur Boris Pevzner cites the new relationship between art and technology as an “outright love affair” with this innovative application which keeps dilettantes in the know about art fairs, gallery openings and museum shows. Collectrium’s image recognition software allows users to virtually curate a personal collection for viewing pleasure or gain instant access to an artist bio. Pevzner acknowledges that the experience of seeing a piece of artwork in person can never be replaced, but sees Collectrium as a bridge between the physical and the virtual art worlds.
Collectrium users can share images through Facebook and Twitter with friends or pass along preview information to a dealer on iPads and mobile devices. So as you plan your next transition from a viewer to a collector on the LES or wherever you gallery hop, remember to pick-up your favorite art work, or rather the virtual version of it. You’ll be an expert in no time.