Fashion

Chanel’s Première Watch Re-Premieres With A Perfect Little Interactive Video

Fashion

Chanel’s Première Watch Re-Premieres With A Perfect Little Interactive Video

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In its quest to be the beacon of style for the modern woman, Chanel has mastered the dress, the jacket, the perfume, and the purse. Now, with the relaunch of its first watch—the fittingly named Première—originally designed in 1987 with straps and stopper to mirror said bag and perfume, the fashion house has produced a crafty interactive video to show the timepiece’s multiple modern permutations. Toy with it below. It’s good fun