Culture

CELEBRITY – Word Alchemy

Culture

CELEBRITY – Word Alchemy

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So much is discussed every day at BULLETT headquarters. One of the most pressing matters on today’s agenda was whether or not to keep using the word ‘celebrity‘ in favor of the more (or less) ubiquitous ‘talent’.

Is the word celebrity a derogatory term? Surely most celebrities would rather be known as artists–but artist, too, is becoming less and less of a privileged term. As it stands it is fraught with bad meaning–false importance.

In Latin, the word ‘celebritatem’ means something to the effect of ‘one who is celebrated’, a combination of the words for ‘crowd’ and ‘to frequent’–technically nothing at all to do with the French word ‘celibataire’ for ‘single’–yet one can’t help grouping them. Not just because of their visual similarity–but because the thought that within crowds is found the ultimate solitude. ‘Celebration’ refers to someone singled out in a multitude–destined to be embraced by many but equaled by few–a lonely and almost disturbing paradox for something we take for granted in describing those we most love and hate in the media.