The archduke of controversy Roman Polanski is no stranger to Cannes. He picked up the Palme d’Or in 2002 for The Pianist, and a documentary focusing on his career, Roman Polanski: A Film Memoir, screened here last week. The man himself returned to the Croisette today just in time to screen his latest film, which turned out to be an ad for Prada. The short, which ran before a showing of Polanksi’s 1979 film Tess, stars Helena Bonham Carter and Ben Kingsley as her psychiatrist, who gets carried away by his infatuation with her purple fur coat, which he eventually puts on and rubs against his face. It’s not hard to figure out what a director as esteemed as Polanski is doing shilling for a luxury fashion house, even if he tries to pass it off as an “anti-ad,” as he reportedly did afterwards. Prada has never had trouble aligning themselves with Hollywood’s top tier talent. Earlier this year, Polanski’s Pianist star had a blast walking for the Italian fashion house. Until the ad pops up online—which it will—we’ll have to salivate over the stolen screenshot you see above, courtesy of Italian Vogue. Quaint, no?