Calvin Klein honcho Francisco Costa once said that he designs for women who are “mature and intellectual…the kind of woman who wants to be on top. She has a fresh, young approach, but she’s very sophisticated. She’s collected. She’s smart. She’s sexy and she’s getting sexier.” So all you minimalists take note: Macy’s latest designer collaboration is going to be right up your alley. The department store has officially teamed up with Costa, who will do a capsule collection for the retailer’s A Magical Journey to Brazil promotion.
Creating a limited edition capsule line of dresses under a Francisco Costa for Calvin Klein label, the dresses will range from $135 to $180. This is the first time Costa has brought his designs to a “more affordable arena,” said WWD, referring to common folk.
Macy’s already carries the lower-priced ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein lines, but this line will be more like Costa’s pricier ready-to-wear Calvin Klein collection. And if the sketches are anything to go by, it’s looking good. “We obviously have a huge distribution of Calvin Klein products but we do not carry the [designer] collection that Francisco creates,” Martine Reardon, Macy’s Inc.’s Executive Vice President of marketing, told WWD. “Unfortunately those price points are not within Macy’s price points.”
You wouldn’t really peg Costa, a creative director who has never really gone for over-the-top anything, to design a collection revolving around the words magical, journey and Brazil, with the blaring colors and dizzying prints that those words conjure. Instead, he translated his purist Calvin Klein aesthetic with pure lines and clean shapes for dresses in crepe and jersey materials. Reardon explained Costa’s inspiration for his capsule collection “came from some of the architecture in Brazil and the sunset on the horizon there.”
So does that mean we can we expect silk dresses with modern, clean lines in dusty shades of persimmon and clay? Costa, who is a native of Guarani, Brazil, said the “fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein.” The line is exclusive to the two-month Macy’s spring promotion, which will help to benefit the Amazon rainforest and will be available at more than 80 Macy’s stores, as well as its official site.
As someone who wishes she could afford a real Calvin Klein dress to wander the streets of Brazil in, I’ll be there on May 15 when the dresses are unveiled, fending all of you off.