As anyone who watched the Grammys will remember, Pharrell Williams wore a big stupid hat. It was a whole deal for a while there. And while it may or may not have actually been an inside job, as some brilliant conspiracy theorists suggested, now that he’s auctioning the hat in question off for charity, he’s interacting with the Arbys brand on Twitter once again, so who knows!
“I’m auctioning off my hat from the Grammys to benefit From One Hand to AnOTHER,” he wrote. “Hey @
Arbys, you want my hat? Now’s your chance…”
Branding synergy like that is priceless, but the hat itself is going to cost you. The bidding is already up to $10,500. Get in the mix yourself here.