January 24, 2013

It’s an epic battle of the cheekbones in this new video from NYC’s ambitiously but not all that inappropriately named HITS. In this corner we have model Olya Zueva on the wind machine and the sultry #synthgaze, and in the other HITS frontman Louis Epstein on the new wave croon and casually disaffected mic-holding poses. Who will win!? You’ll have to watch and find out. Fortunately, the song itself, a gurgling synth-pop romance is the perfect soundtrack for crushing out.

The band, comprised of former members of such like-minded indie dance outfits as Holy Ghost! and The Drums, is on the brink of releasing their debut, After Dark, and will appear at the Mercury Lounge on January 31 on tour with Gemini Club.  More dates and music here.

Follow @lukeoneil47

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