With an artistic maturity that extends well beyond his years, Ruben Moreira has made his mark by contributing inimitable editorials to TheOnes2Watch, Vaga, and Zoot. Here, the UK-based stylist, in partnership with photographer Matilde Travassos, created a black-and-white portrait series inspired by the London Riots—and starring Moreira himself.
BULLETT: What was your first styling gig?
RÚBEN MOREIRA: I started at 17 with a position at a Lisbon newspaper. As I got more ambitious, I realized I needed to move to London.
When submitting these portraits, you said that they were inspired by the London Riots. How so?
These images transmit the feeling of what suddenly invaded our street: an army of kids looting and wearing balaclavas as if they were trying to hide their meaningless anarchy. Fashion is always a part of what defines a certain culture or community, and it’s interesting how much fear you can cause—and how much of your identity you can destroy—by covering your face with a black T-shirt.
Why the decision to photograph yourself in black and white?
Black and white is the best example of how two opposite visions flow into a shaded image of minimal, subtle expression.
What has been your biggest obstacle as an up-and-coming stylist?
Chasing PR showrooms so that I can pull the right samples to create the perfect look.