Basel parties these days are too often for “branding” purposes: to create awareness of a product, to kiss the ass of clients, or to pretend anyone cares about your fucking logo. I’m happy to report our party Friday was about fun and privacy. There were few selfish Instagraming selfie-ers.
No one even noticed when Leonardo DiCaprio showed up with Up&Down/1OAKs owner Richie Akiva and a few other notables, nor bothered them. DiCaprio was seen legitimately seen pushing the roof to a song. Raising the roof with Leo…only in dreams. Or at Art Basel. There were other boldface names in attendance, and a bunch of “influencers,” too. But there were more actual artists, writers, fashion folk and just chill humans–people who don’t care about self-promotion as much as spending time with friends on a beach.
On the decks, the Umbrella Boys–New York lads Sean Kinney and PJ Monte–opened the night with a set of trap rap and the Westway crew joined. Illumaniti Ams stepped up next and played commercial hip hop. Then Virgil Ablo jumped in the booth to pop a few tunes. By the time the Sheik N’ Beik team hopped on, the number of empty Patron bottles in the DJ booth topped a half-dozen.
Few club teams have the sensibility/ability to put this variety of people in one room–it was like the old days. For that we thank the Butter Group.