Björk is notorious for her boundary-breaking performances, which often showcase intersections between art and technology. Earlier today, the singer conducted a live press conference at the opening of her virtual reality exhibition in London, Björk Digital, as a live motion avatar. From a studio in Iceland, Björk projected a technicolor version of herself, in real-time, to an audience in London.
On Facebook, Björk said the avatar was meant to show her embrace of new technology and its benefit for female artists. “I am very happy with being the pop musician I am, and feel VR is a natural continuity of the pop video,” she wrote. The avatar itself is a preview of the forthcoming music video for “Family,” off her latest release, Vulnicura.
She continued: “Technology is enabling women to work outside the already formed hierarchical systems. […] VR is helping making a new stage free of politics where sound and vision is swirling free in 360 fully liberated.”
The current exhibition, Björk Digital, is an immersive virtual reality experience featuring four VR videos for Vulnicura‘s “Black Lake,” “Stonemilker,” “Mouth Mantra” and “Notget,” and two special concert performances, as well as an “educational space which showcases the innovative apps and custom-made musical instruments from Biophilia, an app created by Björk that explores music, nature and technology.”
The series is meant to coincide with the release of the new Vulnicura, revealing various collaborations and projects relating to the virtual reality album, out in September. The singer has already released a VR video for “Stonemilker,” as well as a live-streamed performance of “Quicksand” at the exhibit in Tokyo, but the VR version of Vulnicura is the first ever virtual reality record, pairing Icelandic landscapes and custom imagery with the music from the album to create a one-of-a-kind, fully-immersive experience. The upcoming LP, and Björk’s VR livestream this morning, hint at the future of music consumption.
Read Björk’s full statement about virtual reality, below.