Culture

Bill Murray is Designing Golf Gear In Attempt to Make Golfing Cool Again

Culture

Bill Murray is Designing Golf Gear In Attempt to Make Golfing Cool Again

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Is there anything Bill Murray can’t do? The answer to that question is clearly a resounding no, because the actor/comedian/writer/occasional NYC bartender has decided to venture into fashion design — well, more specifically golf wear design — and the results are predictably hilarious. In addition to his role in Caddyshack, Murray apparently has a long history as a golfer that dates back to his days as a teenage caddy at the Indian Hill Country Club in his hometown of Winnetka, Illinois. Who knew?

It was their shared love of the sport that inspired Murray and his five brothers (who knew?!), Ed, Brian, John, Joel, and Andy to design William Murray Golf, a line of golfing apparel that they hope will bring a newfound sense of “casual irreverence” to the sport. Basically, they’re hoping to make golfing cool again.

“You look at the golf world right now, it’s just not that cool,” Joel told the New York Times. “I’ve got boys that are 26, 25, and they’re not into golf like we were growing up. They think it takes too long.”

Somewhat strangely, the line was created in conjunction with frat humor site The Chive, and is sold exclusively on their website. According to Murray, the bestselling piece so far is a shirt with highball glasses printed on it, which maybe says all you need to know about both the line and its demographic.