Music

Beyoncé Premieres New Song, Pushes Pepsi

Music

Beyoncé Premieres New Song, Pushes Pepsi

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Pardon my liberal arts cynicism but it’s mildly mind-numbing that a mass market soda carries its own brand and perception—that someone as influential and as popular as Beyoncé can deliver a line like, “Embrace your past, but live for now” re: high fructose corn syrup and food coloring in her newest ad for Pepsi without a trace of irony. If Bey’s consumer optimism weren’t appealing enough, there’s another reason to pay attention: The premiere of a new song, “Grown Woman,” which plays for about a minute as Beyoncé confronts her past selves in a hall of mirrors. There’s the Beyoncé from the “Single Ladies” video; the Beyoncé from the “Crazy in Love” video! Quantum Beyoncés, existing simultaneously in a million million words, here to sell us sugary drinks. (Embrace eternity!) The song, produced by Timbaland, sounds appealing enough; high octane handclaps and percussion score an empowering lyric about the benefits of being an adult, capable of deciding how much fun you want to have without feeling guilty for being a bore every now and then. You can go to the club; you can stay in; you can purchase and drink an entire 2-liter of Pepsi, if you want. (Really, please do that.)

http://youtu.be/_2smYVl0zrk