Creative Direction: Alexandra Weiss
Videography: Martin Senyszak
Styling: Yeon You
Hair: Hirokazu Endo
Makeup: Carly Lim
Remember when fashion was actually interesting? When brands didn’t send the same five models down the runway in the same, albeit slightly altered, five hoodies—err, looks? M I S B H V does, and that’s exactly what they deliver—’90s nightlife-style sportswear with an Eastern European edge that makes even the best New York City raves look like shit. With that effortlessness and a distinct eye for tailoring, designers Natalia Maczek and Thomas Wirski craft sharply individualist looks that somehow harken back to David Bowie and outfit future club kids from 2029, at the same time. And without ever feeling dated, the brand does something only the best photographs can, capturing the frenetic and contagious energy of a post-Iron Curtain Poland, updating and reworking it for an apathetic now. That’s the beauty of it—M I S B H V makes fashion radical, just by being itself.
For their latest collection, Maczek and Wirski channeled the rebellion of misspent youth and modernized it through the lens of classic sportswear. Mixing tailored silhouettes with the spirit of Clubland, M I S B H V redefines streetwear, making brands like Yeezy into nothing more than Chinatown knockoffs. Because the one thing hype can’t manufacture is what’s at the core of M I S B H V’s DNA: realness, and the freedom of knowing not what’s in, but what’s actually cool.
BULLETT caught up with the designers to talk techno, tradition and their take on the American West. Read our interview and view the exclusive editorial, above.
How did M I S B H V get started?
It began as something to take our minds off studying and was built around our ongoing romance with the club underworld—it wasn’t meant to be taken seriously.
What inspired your last collection?
“Do You Still Think Of Me?” was inspired by Warszawa, by Bowie, by summer nights by the lake, by the idea of mixing European tailored sportswear and American West.
What was on your moodboard?
Illegal Polish street racing, the cold Baltic seaside, Aleksandr Deineka, European hooligan culture and tailored sportswear.
Who do you see as the MISBHV man or woman?
We are inspired by real, living people rather than movie characters or ghosts of the past. Girlfriends like Lera Abova, Lili Sumner, Jamilla Hoogenboom and boys like Anton Schmidt, Dominik Sadoch or Hugo Lessourd.
How does the latest collection embody the M I S B H V spirit?
The collection, just like the aesthetic of our generation, is ultimate synthesis. With our iPhones and Instagrams, we embrace the multi-faceted world of today, mixing and blending information, influence and context as well as reality and illusion.
You have a very distinct nightlife, Eastern European aesthetic. Where does that come from?
Someone once said, ‘The night is not a time—it’s a place,’ and we could not agree more. Our sensibilities and language of design in its essence sit somewhere between the Fantazia flyers, Bowie’s Berlin and the mechanical techno arrangements mixed together in the European tradition of collage. We are drawn to both the dark energy of the club, the tension, the dream and the thick air of hedonism.
What do you see as your role as designers, especially during this increasingly political time?
Being a designer today means creating in response to changing social, intellectual, visual—and a political environment.
What’s next for the brand? How do you see yourselves evolving?
We believe in an honest, sustainable growth, on our own terms. Three years ago, the brand was two people—today we partner with nearly 90 top accounts in the world, all built without a penny of outside investment or know-how. For now, we just want to keep making pieces and accessories we like to wear. And we’re very excited about our shoe line, launching this season.