Beaufille Delivers Effortless Femininity at NYFW Presentation


Beaufille Delivers Effortless Femininity at NYFW Presentation


Photography: Emily Chang

By definition, Beaufille means elegant and effortless. Named after the French word for “handsome woman,” the French brand crafts meticulous ready-to-wear and artisanal jewelry that seamlessly blends masculine shapes with feminine elements that exude casual luxury. For their FW ’17 collections, sisters Parris and Chloé Gordon took influence from the scenery at their parents’ summer home in Nova Scotia, developing a line focused on color and the inherent beauty of the female form. Menswear-inspired suits were detailed with delicate outlines of the models’ curves, as leather corsets added a subtle sexiness to long-sleeved dresses, furthering the brand’s inimitable take on hard and soft to an Everly Brothers soundtrack.

The Beaufille world is one of duality—there’s an undeniable ease behind each design, even with pieces like the set of ruffled trench-coats that feel obviously complex. But these contrasts are an undeniable part of what makes the brand so interesting—Beaufille is a blend of two different, and often times, opposing perspectives, apparent in the design duo’s differing personalities, that nevertheless come together perfectly. Parris brings a youthfulness and edge, while Chloé adds an unmistakable artfulness to each collection. Together, the Gordon sisters craft poetic designs full of distinction and harmony.

View photos from the Beaufille FW ’17 presentation, above, and read more about the collection, below.

Tell me about the main idea behind this collection.

Chloé: When we finished the last collection, we went to our parents’ summer home in Nova Scotia and we were really inspired by unusual colors in nature. The main thing that stuck out was the sand covered in stone, and the seaweed that went from green to yellow. As we started looking at fabrics, those colors really stood out and shaped the collection. We were really drawn to color this season, which we haven’t focused on before.

How does this season compare to previous collections?

Parris: We definitely took a way bigger risk this season, in the print and color realm.

C: As a brand, we’re filled with contrast. So things we played with were like, creating a classic men’s suit but adding the underboob stitching and tailoring to bring it back to a woman. Then we have these oversized trenchcoats with these beautiful shaped sleeves to bring it back to a more feminine feel. It’s kind of just playing with that juxtaposition we always are, but this season we definitely wanted to highlight more of the feminine shape.

How did you decide on the music for the presentation?

P: I was listening to an old Everly Brothers record while we were working on the collection and I instantly knew that would be it. Their brothers, so we were naturally drawn to that. But also, we want people to feel good and we want to set an atmosphere.

Who is the Beaufille woman this season?

C: We’re always designing for what we call an effortlessly chic tomboy. Beaufille loosely translates to handsome girl, so when you think about that, handsome isn’t usually a word you use to describe a woman. We try to cater to that more unusual, not super feminine type of beauty—we see our girl as fashion forward and modern, but artful, as well.

What do you think your role is as a fashion designer, especially during the current political climate?

P: I think it’s most important to be authentic, to be true to yourself and put out the best possible product you can—to put out something real, that people can connect to. People need to feel things these days, other than fear and anger, so that’s what we try to do with everything we create.