Fashion

‘BE BOLD. BE UNEXPECTED. BE YOU.’ with MAKE UP FOR EVER

Fashion

‘BE BOLD. BE UNEXPECTED. BE YOU.’ with MAKE UP FOR EVER

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“BE BOLD. BE UNEXPECTED. BE YOU.”—it’s a simple, straightforward motto, and one made even easier with the help of MAKE UP FOR EVER. Known to purvey innovative products without compromise, MAKE UP FOR EVER has naturally enlisted some stunning, progressive tastemakers to lead their latest campaign.

Andreja Pejić, the first transwoman and supermodel to land a cosmetics campaign, joins forces with actress and blogger Jamie Chung to showcase the possibilities of pushing beauty boundaries with MAKE UP FOR EVER. “Transforming is so fun,” admits Chung. MAKE UP FOR EVER is a great way to do that.”

From a dramatic, smoky eye and red-orange lip, to purple glittering eye shadow paired with matching monochromatic lipstick, MAKE UP FOR EVER allows you to fearlessly explore your individuality. See the colorful campaign, below.