BCBGMAXAZRIA Opens a Chilly NYFW With a Warm Orientalist Fantasy


BCBGMAXAZRIA Opens a Chilly NYFW With a Warm Orientalist Fantasy


It’s 9:56am on the first official day of the Fall 2013 Mercedes-Benz New York Fashion Week. Outside the hub of the Lincoln Center, it’s getting brighter by the minute, as a rare February sun greets good morning to the colorful fashion cohort trickling in. Inconspicuous professionals wheel their black supply suitcases intently past, while the ones-to-see pose for the flash of countless photographers. “Get your Women’s Wear Daily here,” a paperboy offers. Another day at the office of fashion.

BCBGMAXAZRIA RUNWAY is first on our ticket and there couldn’t be a more appropriate kick-off to the week. BCBGMAXAZRIA, one third of Max Azria’s NYFW trifecta that also includes Max Azria and Hervé Léger by Max Azria, an important go-to of the New York calendar.

The show started promptly, with all the of seats filled and the standing room still comfortable, this early in the day, in their heels. As the overhead lights dimmed, the SLR and camera phones came out. Their illuminated screens made for a constellation within the dark. The soundtrack pulsed on and the models stomped out, in looks that suited the weather outside: smart layers, parkas, and thigh highs. Each girl was betuqued in a slouchy “model off duty” beanie. Though the layers said “Baby, it’s Cold Outside,” the Orientalist patterns and tones were imbued the warmth of an imagined abroad.

Here, BCBGMAXAZRIA’s Creative Director, Lubov Azria, wife of Max and muse to the brand, walks us through the inspirations behind the collection…

Could you tell me a little bit about the inspiration behind the collection?
For Fall 2013, BCBGMAXAZRIA RUNWAY was inspired by the beautiful history inlaid within the architecture of Istanbul. Eclectic style of the gypsies of southern Europe contrasted by the artwork of contemporary artist Phil Frost.

Where’s the BCBG girl going this season?
She is all over the urban city – she is cutting edge and effortlessly cool.

What’s she listening to?
No Diggity (drum and bass mix) by Aphrodite.

Does she have any filmic relatives?
Not specifically but there’s definitely a 1940’s style; this season we’re utilizing the green hues, earth tones, nudes and pale pinks popular in that era.

What do you think the significance of runway presentations and fashion weeks are now that it’s 2013 and we are live streaming and showing up to 4 collections per brand per year? The tradition has come a long way from its Paris origins…  
I still think it’s significant and the live stream aspect and all of the interactivity possibilities with consumers makes it even more so. The new media landscape has made fashion more accessible and continues to feed society’s fascination with fame. Social media constantly stimulates the senses so it’s more important than ever to stand out and have your own distinct style.