Fashion

At LFW, Bally Celebrates Its Love Affair With Everest

Fashion

At LFW, Bally Celebrates Its Love Affair With Everest

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Last night during London Fashion Week, Bally launched a yearlong celebration commemorating the first summit of Mt. Everest in 1953 with a thematic party.  The room was decorated like a base-camp tent, colored in dark tan tones and strewn with camping gear – antique kettles, sleeping bags, and shorn-fur rugs piled in precarious mounds.  The party was also littered with ruggedly handsome British men, from actors Benedict Cumberbatch and Jack Guinness to television presenter Rick Edwards.

In Bally’s 162 years in the business of footwear, the company has participated in many history-making moments.  However it was exactly 60 years ago that Max Bally created the textured rubber sole and supportive shell insulated with reindeer fur that was durable enough to climb the worlds tallest mountain.  When Tenzing Norgay and Sir Edmund Hillary became the first people to stand atop the highest point on earth, Norgay was wearing the Bally Reindeer-Himalaya boots.

For 2013, Bally is revealing the Everest capsule collection, three men’s boots designed for alpine trekking with lightweight soles and the 360 Degree Non-Slip Bally Grip patented in 1919. The Vilmos boot is specifically inspired by the first expedition, maintaining the hook-up laces from the original German manufacturer but updated with a cashmere and marmot fur lining.  Each boot is defined by a Norwegian double-stitch edging.

With the premier of the collection Bally hopes to instill inspiration for the feats that footwear can enable a person to achieve.  What can you do in your boots?