Photography: Kohl Murdock
“Glamour” is an archetype that fashion frequently revisits and arguably exhausts, which is why Area’s interpretation every season is always refreshing—a glitzy examination of luxury, but viewed from a more self-aware perspective that makes untouchable aesthetics tangible. For designer duo Beckett Fogg and Piotrek Panszczyk, this balance is intentional and important to their New York brand’s DNA: “We try to bring [glamour] back down to a level where you can actually relate to it,” Fogg said. “It’s about making that look work in the real world.”
Area’s spring ’17 collection developed out of the two collecting old imagery, between archival issues of Vogue from 1960 to more recent ones from 2003. “A lot of the images we pulled from these reflected this idea of Parisian fashion through an American lens,” said Panszczyk. “That moment was something we loved—it actually felt very Area.” This dichotomy appeared in the collection through silhouettes, styling and textiles—all flirting with flashy european tropes and contemporary western fashion.
(Left) Naomi Campbell in ‘Vogue’ (Right) Marc Jacobs with his Dalmatian
Prints had a much stronger presence with this range, including Area’s first time releasing digital prints: Croc-embossed party dresses, crystal tiger stripes and head-to-toe dalmatian looks that a vegan Cruella Deville would shamelessly salivate over. Panszczyk said this all originally emerged from the pair looking at photos of Marc Jacobs with his old dog, named Tiger. This then spiraled into them obsessing over old Mario Testino photography and examining animals as a motif throughout high-fashion imagery—picture Naomi Campbell walking nine dogs. “It all felt very French to us,” Panszczyk said.