Fashion

Are Model Trademarks ‘Dangerous’?

Fashion

Are Model Trademarks ‘Dangerous’?

Alice Dellal for Boy Chanel, courtesy of WWD
Charlotte Free taken by Terry Richardson
+

“I find that trademark looks can be dangerous for a model because they can end up as a fleeting trend,” Vogue’s booking editor, Valerie Boster tells BULLETT. Boster, whose job it is to cast fashion editorials for the glossy, says having an eye-catching look shouldn’t be a model’s calling card. “The distinction lies within the model,” she explains. “The stronger the personality, the stronger the model, so regardless of what trend or trademark she carries, her character should be what people remember.”

In the case of Dellal, whose buzzed ‘do and penchant for punk rock attracted Karl Lagerfeld, the edgy look is an extension of the individual. “Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity,” Chanel reps told WWD of why the relatively unknown Brit succeeded Blake Lively as the face of the brand.

“These girls understand the importance of being malleable and blank canvases,” Boster says. “When a photographer, designer or stylist has a vision a good model will collaborate with them on the project and transform themselves much like an actress playing a part.” Although an official image for Chanel’s ‘Boy’ collection isn’t yet available, a sneak peek depicts a softer Dellal, her shorned dome nearly absconded by girly accents.

Nearly, but not quite.