When Anthony Vaccarello took the reigns of iconic French fashion house, Saint Laurent, earlier this Spring, many people wondered what would become of his eight-year-old eponymous label. Notorious for its overtly sexy, skin-tight designs, the brand has become a favorite for models, musicians and Hollywood alike. But today, the designer has announced he will be shutting down his namesake brand, indefinitely.
In a statement, released this morning, Vaccarello thanked the supporters who have “made [the brand] so successful,” since its launch in 2008. He added, “This adventure has been amazing but now I feel the need to fully focus on this new project.”
Vaccarello, who replaced Hedi Slimane as creative director, will show his first collection with Saint Laurent in Paris on September 27. Praised for his sharp tailoring and accentuation of the female form, the legendary fashion house hopes Vaccarello will maintain the cult status Slimane achieved for Saint Laurent, essentially transforming it from classic high-end luxury-wear to the epitome of edgy rock ‘n roll.
Vaccarello debuted his final collection for his own brand last spring—an almost all-black line, featuring corsets and sexy suits—and has already revealed his first campaign for Saint Laurent. The black-and-white photos, shot by Collier Schorr, show no clothes and hint at a sexier direction for YSL.