For the past few months, Canadian singer Allie X has been breaking free of music industry norms by creating a fan-led sophomore album CollXtion II, where followers can help inform the final direction of demos as she creates them in real time. As of right now, there are only two fully mastered songs in the ɄNSOLVED playlist—“Too Much To Dream” and “All The Rage”—with stripped-down piano versions of two works in progress, “Purge,” and “Casanova.”
This week, Allie released a music video for her blazing cocky single, “All The Rage,” starring RuPaul’s Drag Race season seven winner Violet Chachki. “I will be all the rage tonight,” Allie confidently shouts, working through in-sync choreography with a twinning Ms. Violet alongside the Pacific Coast Highway. The entire visual treatment, directed by Jungle George and Maluko Haus, has a charming lo-fi quality to it, like a pop star relentlessly fighting for stardom—unaware and ultimately uninterested in any sense of reality.
Watch the magic, below: