Fashion

Adidas Doubles Down on Kanye West Because of His ‘Pioneering Aesthetic,’ LOL

Fashion

Adidas Doubles Down on Kanye West Because of His ‘Pioneering Aesthetic,’ LOL

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For those who find the whole Yeezy thing insufferable, here comes some bad news: Adidas is taking Kanye’s line to the next level, adding a boatload more clothes, shoes and accessories and eventually, wait for it, retail stores. It’s going to be called “adidas + KANYE WEST.” I wonder whose idea it was to put the latter in all caps.

I mean, you can’t really blame them. With Yeezy’s reselling on eBay for exorbitant amounts and tattered T’s priced at hundreds flying off the shelves, it’s no surprise that Adidas wants to get in on the action in a big way. Not like they’re going to call a spade a spade, instead citing West’s “pioneering aesthetic” as the reason for the expansion. Bahahaha. Haha. Ha. “Pioneering.”

Also worth noting: this is the biggest deal the company has ever inked with a non-athlete.

And though the new swag is supposedly athletic wear, you can bet it will still be super fashun. Fuckbois unite (praying hands emoji).