Vogue has been obsessed with skate culture (in the most superficial sense possible, of course) for a while now. It seems like every time I scroll through their website, there’s another piece about off duty models wearing Thrasher sweatshirts. How many articles about Thrasher sweatshirts have you published, Vogue? How many editorials have you shot featuring model skater bois who probably can’t do a kickflip? Do you even skate, bro?
But this week, Vogue took it to the next level, with Skate Week: an entire week dedicated to covering the fashion mag’s favorite sport. Why simply post a bunch of photos of models wearing Thrasher hoodies when you can be Thrasher, right? There are a slew of articles covering everything from throwback skater hair to celebrities riding skateboards to skater-turned-models to breakout skate brands.
Then there’s my personal favorite, “Here’s How to Do Skater Style Like a Model,” which is literally a step-by-step guide to being a total poser. “It’s all about mixing and matching skate classics with your everyday pieces,” it says. Ugh.
Never has America’s irrelevant “fashion bible” tried so goddamn hard. This is worse than your mom using Instagram. Just stop, please.