Fashion

Acne’s Pared-Down New Denim Line Launches Today

Fashion

Acne’s Pared-Down New Denim Line Launches Today

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Acne, the Swedish label known for churning out cool kid-approved staples like chunky sweaters, pointy-toed boots, and those incredible leather and shearling jackets I can’t afford, is revamping their denim offerings with a special offshoot label. It’s called Acne Studios Blå Konst (that’s “blue art” to you) and it will include six always-available styles for women and men as well as seasonal additions.

The permanent collection consists of skinny, baggy, and straight-leg fits, because what more do you really need, right? At between $300 and $510, they’re a little pricier than your average pair of jeans, but it’s hard to argue with that Swedish stamp of approval. This season, there’s also a pleasing assortment of denim jackets, jumpsuits, skirts, and other springtime staples in washes that run the gamut from funky prints to a classic washed blue. Seasonal additions will run between $60 to $900.



Aside from the dreamy new name, it’s unclear how much has actually changed when it comes to Acne’s contributions to the world of denim. It’s nice to know, however, that if you get addicted to a certain style, it’ll always be around, and that denim will be getting the same kind of “designer collection” treatment typically reserved for more refined materials.

“We have taken this step because I wanted to create a free space for us, running parallel to our regular collections … Our denim will be like a study, always evolving and moving forward,” creative director Jonny Johannson (who, it’s worth noting, launched the cult brand in 1997 by giving away 100 pairs of free denim) said in a press release. “I see the wearer as an artist, as she patiently crafts her own garment into something distinct.”



Collier Shorr shot a very stripped-down campaign for Blå Konst, which feels fitting given Shorr’s ’90s cred. The line launches with a special “project store” in Tokyo, which opens today. It’s also available online and in stores around the world.