The legacy of the work of Andy Warhol, and his out-sized persona itself, is intertwined with the fields of marketing and advertising. Everyone recognizes the Campbell soup can pieces, of course, but somewhat less widely known is the iconic pop artist’s work with Absolut. In 1986, Warhol, perhaps inspired by Absolut (which he was allegedly using as a cologne at the time), set to work on a painting inspired by the brand’s recognizable label. It kicked off a spirit of collaboration between Absolut and artists that would persist over the decades, from Keith Haring and Damien Hirst on through Lady Gaga.
Now Absolut wants to inspire you in the same way with their new Art Exchange program, which commemorates the launch of the Absolut Vodka – The Andy Warhol edition bottle.
The way it works is you create a piece of digital art of your own, submit it, then get one in return from someone else somewhere around the world. There are four different options for creating your masterpiece: You can use brushes and silkscreening tools to draw on your screen, then further manipulate them with image treatments, like the “Warhol” filter; utilize your webcam to make your own stunning visage the jumping off point for mirrored imagery; use your smartphone as a sort of paint brush, and “throw” color at the screen, or play around with kaleidoscope-like patterns.