America, this is real. I don’t know whether to LOL or shoot self? This piece o’ PR prose just hit our inbox. And what can be said except the brand X influencer collab has officially died. We will commemorate this day, 2/11/15, as the moment when every marketing and advertising firm realized they basically all do the same Mad Lib.
There is even a fucking “scorching” Sriracha disco tune.
Uh…well…let’s just read the entire PR pitch, which should be canonized in a modern literature anthology (2nd Place is a good deal):
Sriracha & SIZE Records Team Up for Design Your Own #SIZESriracha Bottle Contest
Show SIZE Your Sriracha #Selfie”
Steve Angello’s SIZE Records and Huy Fong Foods Sriracha have teamed up for an aromatic sizzling contest, Create Your Own SIZE Sriracha Bottle. This comes off the heels of Size’s latest release by Starkillers and Dmitry KO “Sriracha”.
Starting today everyones favorite spicy red sauce, Sriracha, and SIZE fans a-like will get the chance to create their own official label for the infamous rooster sauce bottle. The Grand Prize also includes winning 3 cases of the Sriracha with the winning design, a tour of the Sriracha factory w/ Starkillers & Dmitry KO, and a signed limited edition Size Sriracha poster. 2nd place will receive 2 cases of SIZE Sriracha and a signed limited edition Size Sriracha poster. And 3rd place receives 1 case of SIZE Sriracha and a signed limited edition Size Sriracha poster.
To enter this contest, all contestants must upload their creation on Twitter or Instagram, and follow + tag the following. Contestants also must agree to the graphic design requirements of Huy Fong and the label below.
Contestants must submit their design no later than Friday 2/27/2015. Label must be black and white. Design must be made of clean lines. No shadows or grey. Keep work area 4 ½ x 3”. Must include Huy Fong Sriracha Logo.
Download the Photoshop template here: http://we.tl/JlhXh4mVmy
In addition, SIZE wants to see your best Sriracha Selfie! Show them your love for the sultry sauce by taking the craziest selfie they’ve ever seen. Judged upon creativity and uniqueness, the best SIZE Sriracha Selfie winner will receive a bottle of SIZE Sriracha and a signed Limited Edition Size Sriracha Poster.
Named after a type of fiery hot sauce, Starkillers and Dmitry KO concocted the scorching track ‘Sriracha.’ With an aggressive vocal and a dark, bass fuelled beat, ’Sriracha’ crosses over from an explosive daytime festival tune to a slick, underground dance floor anthem.
Check out “Sriracha” by Starkillers & Dmitry KO – Out Now