Here’s another thing that goes to show that the only thing the entertainment industry loves more than an exciting new idea is a moderately appealing old one; it’s been twenty years since The Arsenio Hall Show was on CBS, outperforming all of its contemporaries in terms of young viewers, and the network looks like they’re ready to give the talk show host another go. John Nogawski, the president of development at CBS had this to say about Hall’s return:
“Arsenio had a substantial following with his previous late-night show, and that same 18-34 audience is now right in the middle of the late-night core audience of 35-54. Years ago, he transcended time periods and attracted a crossover audience while bringing a fresh perspective to late night. That same need in the market exists today as when we originally launched. We are looking forward to the same success with Arsenio’s seasoned expertise and appeal in this genre.”
So essentially CBS is hoping that Hall, despite his substantially decreased profile, will be able to attract viewers in a demographic that’s largely too young to have ever watched his show when it aired originally. It’s hard out there for a major television studio, apparently. The Arsenio Hall Show was originally canceled in 1994, shortly after Hall conducted an hour long interview with Louis Farrakhan followed by a musical performance by Kirk Franklin and the Family (which lol, I guess the modern day equivalent of which would be if Jimmy Fallon hosted an hour long interview with Pat Robertson followed by a performance by Hank Williams Jr). Hall’s been outspoken in the past about his lack of a desire to return to late night, but if these reports are accurate then that’ll change when his new show airs in Fall 2013.