Fashion

69 Achieves Universality with Denim Dance Party and Fringed Masks

Fashion

69 Achieves Universality with Denim Dance Party and Fringed Masks

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Photography: Kohl Murdock

Universality is something several (read: too many) brands attempted to pinpoint through their fall ’16 collections, but few reached genuine inclusivity quite like LA-based 69, whose “non-gender, non-demographic” clothing had no face—literally.

During the brand’s Standard Hotel presentation at NYFW, models each took turns dancing on a white seamless with fringed denim masks, completely disguising the wearer’s identity. “The masks represented the freedom of being unseen, allowing the collective spirit of the garments to take over and telegraph their energetic message of freeform comfort,” the 69 design team told BULLETT.

Denim, the collection’s core material and a 69 signature, echoed this accessible ambiguity, being a fabric fashion insiders and outsiders both fully understand. By removing models and embracing the most widely used textile, 69 put forth an authentic, all-inclusive collection without relying on cheap marketing gimmicks, like so many brands mindlessly did this season.