3OH!3, Boulder, Colorado’s most demographically palatable, maybe-kidding, hit-making, electro duo, aka LMFAO beta, have released a new video from their upcoming 4th (that can’t be right can it?) record Omens. The video for the song “You’re Gonna Love This,” which isn’t necessarily the most accurate title ever, finds the boys ‘living it up’ in Vegas and one-upping each other with a series of escalating show-off moves like those basketball trick shots that were, like the group themselves, and Vegas for that matter, so surprisingly popular a couple of years ago. One of the signature shots involves tossing casino chips into people’s drinks, which, and I haven’t tried it in a while myself, isn’t the best way to get the attention of a young lady at the bar. Maybe my #SWAG was on low that day?
The song itself, if you insist on asking, is another in a long line of feel-good bro-power synth pop bangers designed for mindlessly air-humping imaginary dancers in fluorescent underwear that builds to mild peaks and shallow valleys on trancey synth stabs. In other words, it should be a big hit. Maybe the title isn’t so far off after all.